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What do you do when you have the urge to write your name in really big letters. As typography isn’t really our strong suit I decided that I would reel in my imagination and go for something a little more understated.

Of course, because I had decided to go for something understated I thought I had to go big in another way. It took me a little bit of time but I got there in the end, Colour. Colour has always been used in cultivating status, so I thought I might as well get in on it as well. After a little research, I decided upon the colour purple and you might be wondering why? According to surveys in Europe and North America, purple is the colour most often associated with rarity, royalty, magic, mystery, and piety and when combined with pink, it is associated with eroticism, femininity, and seduction. Purple is also associated with the deadly sins, due to the fact that it is a colour that attracts attention, so, therefore, has come to represent vanity. I think we can all agree, that’s a pretty special colour!

Cheers

id-iom